This is the ho.pe. standards
Our solutions include, but are not limited to, the following areas
ho.pe. Yeah!
100% in-house - we own the recipe formulation, sourcing and manufacturing. And yes, approved by our in-house team of global vets, PhD nutritionists.
Nope
launch a product unless it passes the ultimate test: tail wags, lip licks, and dog-approved taste trials.
(Yes, we take doggy feedback seriously.)
ho.pe. Yeah!
Choose the cleanest, most effective ingredient formats — or create our own when they don’t exist.
(Science-backed, never trend-chasing)
Nope
use artificial additives, flavouring, or preservatives — and we cap our inactive ingredients to a limited few.
(The industry average? 20+. No thanks.)
ho.pe. Yeah!
design every chew with a clear purpose — from gut health to shiny coats — so you never have to guess what’s inside or what it’s for.
(Transparency is our love language.)
ho.pe. Yeah!
Use real, human-grade ingredients — actual chicken, not “added chicken flavour,” or plant-based alternatives that don’t compromise on taste
Nope
mold, inject, or high-heat our chews. Cold-pressed is the ho.pe. standard — for better nutrition and digestibility.
Nope
cut corners to cut costs. If it doesn’t improve your dog’s health, it doesn’t make it into the chew.
(Our bottom line is their well-being.)
We’re redefining standards and taking accountability
Did you know that almost 95% of pet supplements are made by the same 3 manufacturers? Crazy? Yep, there’s more. The industry has little to no regulation hence you’ll see brands hiding behind disclaimers, using the same formula, sub-standard ingredients and fillers that optimise their profits.
That’s why we’re taking a stance and putting in the hard yards to develop our own proprietary products, formulating and manufacturing 100% in-house with the most diligently sourced ingredients.
We’ve done our 10,000 reps over years — because our pets deserve better.
The right format. The right formula. The honest way.
Our chews are crafted by our in-house team across the UK, Germany, US & India, and fully compliant with guidelines of AAFCO (US) & FEDIAF (EU) — so every dose is just right.
No shortcuts. Just clean, effective hoplets™ that work.
Our Creation Journey
The meticulous process behind every product
Deep Research
Access to global research papers (yes, we're nerdy that way!)
Global Intelligence
AI + global team collaboration
Ingredient Selection
Identify the cleanest, most efficacious ingredients
Formula Crafting
Formulate/reformulate recipes
Quality Obsession
Taste-test and reformulate if not perfect (yes, we're maniacal that way!)
Product Launch
Winning formula → launch
Industry Standard Process
Crafting Better Nutrition
-
No Junk. No Heat. Just Honest Chews.
We’re not here to copy — we’re here to clean things up.
While most chews are high-heat and filler-packed, ours are cold-pressed and air-dried to keep nutrients intact and ingredients honest.
-
Real Ingredients. Recognisable Nutrition.
At ho.pe., what you see is what you get — and what you get is real. Fish oil, turmeric, biotin, real chicken or clean vegan ingredients.
No “chicken flavour.” No fillers. Just human-grade nutrition your dog deserves.
-
If Tails Don’t Wag, We Don’t Launch
We make chews that work and dogs want. Every ho.pe. formula is taste-tested by real pups.
If they don’t beg for more, we don’t sell it. Simple as that.
