Your pet-
parental
responsibility
isn’t yours alone.
It’s on us too.
We believe your pet deserves nutrition that doesn’t come with fine print. No asterisks leading to disclaimers. No "results may vary" hidden in tiny text. Our Zero-Asterisk Nutrition philosophy means what you see is what you get: science-backed supplements with clear ingredient lists, transparent benefits and good intentions.
Because when it comes Milo, Snowy, and Lassie’s health, honesty isn’t just the best policy. It’s the only policy.
Our Promise
Clear, jagron-free ingredients lists
Science-backed formulations
No hidden disclaimers or asterisks
The people
behind ho.pe.
Our Story
Building trust through transparency.
ho.pe. is a UK-based brand founded by Anshul and Aman, long-time friends from university who have both experienced the challenges of being pet parents.
Their search for trustworthy, high-quality supplements led them across the UK, Germany, the US, and India - working with global vets, nutritionists, and manufacturers to uncover the truth and build something better.
Together, they created ho.pe.: honest, globally benchmarked supplements, proudly made in India.
Founded by
Anshul & Aman
Certifications
We’re redefining standards and taking accountability
Did you know that almost 95% of pet supplements are made by the same 3 manufacturers? Crazy? Yep, there’s more. The industry has little to no regulation hence you’ll see brands hiding behind disclaimers, using the same formula, sub-standard ingredients and fillers that optimise their profits.
That’s why we’re taking a stance and putting in the hard yards to develop our own proprietary products, formulating and manufacturing 100% in-house with the most diligently sourced ingredients.
We’ve done our 10,000 reps over years - because our pets deserve better.
The right format.
The right formula.
The honest way.
Our supplements are crafted by our in-house team across the UK, Germany, US & India, and fully compliant with guidelines of AAFCO (US) & FEDIAF (EU) - so every dose is just right.
No shortcuts. Just clean, effective hoplets™ that work.
100% In HouseManufacturing
Deep Research
Access to global research papers (yes, we're nerdy that way!)
Global Intelligence
AI + global team collaboration
Ingredient Selection
Identify the cleanest, most efficacious ingredients
Formula Crafting
Formulate/reformulate recipes
Quality Obsession
Taste-test and reformulate if not perfect (yes, we're maniacal that way!)
Product Launch
Winning formula → launch
Industry Standard Process
Same manufacturers
→
Same recipes
→
New branding
→
Launch
Real questions from real pet parents
What is ho.pe Really?
Not treats. Not meds. ho.pe. chews are functional supplements - cold-pressed, air-dried, real ingredients and backed by vets and PhDs globally.
How are they different from other dog supplements?
We don’t use high-heat, artificial flavours or fillers. Just honest ingredients with proven benefits that are compliant with US and Europe standards.
Who formulates your chews?
Veterinarians, PhD nutritionists and pet health researchers - not marketing teams.
Are these made in India?
Yes! Crafted locally with globally sourced, clinically studied ingredients. Proudly made for Indian pets in our own manufacturing facility in India.
What is cold-pressing and why does it matter?
Cold-pressing preserves nutrient integrity by avoiding high heat, which traditional food supplements use. Your dog gets real, functional nutrition without compromise.