About our story

At ho.pe., we believe pets deserve supplements that are as clean and honest as the food we choose for ourselves. Too often, the pet industry hides behind disclaimers, puns, and fine print — leaving parents confused and pets underserved.

That’s why we created the Zero-Asterisk Promise: healthy ingredients, real benefits, no hidden disclaimers, and genuinely good intentions. Our chews are vet & PhD approved, science-backed, cold-pressed, air-dried, and made 100% in-house — so you always know what you’re feeding.

500+ Happy customers
5 Years experience
24/7 Customer support

For us, nourishment isn't something to be cautious of. It's something to celebrate. Because Cherry, Zoom, Jacky, Ruby — and every pet like them — deserve something real, wholesome, and honest. And honestly, so do you.

Vision

To set the global gold standard for honest pet nutrition — where every pet thrives on real, transparent, and science-backed food, and where Zero-Asterisk Nutrition becomes the new norm in wellness.

Mission

To create supplements with no compromises: clean, purposeful ingredients crafted 100% in-house, backed by global experts, preserved through cold-pressed and air-dried processes, and tested by real pets — all with clarity, integrity, and accountability in every chew.

Our Story

Building trust through transparency

ho.pe. is a UK-based brand founded by Anshul and Aman, long-time friends from university who have both experienced the challenges of being pet parents.

Their search for trustworthy, high-quality supplements led them across the UK, Germany, the US, and India — working with global vets, nutritionists, and manufacturers to uncover the truth and build something better.

Together, they created ho.pe.: honest, globally benchmarked supplements, proudly made in India.

Founded by
Anshul & Aman